- ClickFunnels is software for building and running your own funnels and pages; its plans also list courses, email, a store, group onboarding calls and AI tools.
- Kajabi puts courses, coaching, community, email, website and checkout in one place. A natural fit if delivering digital programs is the center of your business.
- GoHighLevel is a CRM and marketing platform with sub-accounts for agencies. A natural fit if you run many client businesses.
- Launch Builder is a funnel building membership whose interface is an AI Chief Revenue Officer, with weekly live group coaching calls. A fit if your offer already sells and you want help building a webinar or masterclass funnel.
If you want to launch an offer with a masterclass or webinar and follow up automatically, all four can play a part, but they are built for different people. Choose by the job you need done. Launch Builder fits founders whose offer already sells and who want an AI Chief Revenue Officer and a live room of founders to help build the funnel. Kajabi fits creators whose business centers on courses and community. GoHighLevel fits agencies managing many client accounts. ClickFunnels fits people who want hands-on control of their own funnels and pages.
Side by side
Competitor prices and terms below are as listed on each company's public pricing page when we checked it on October 11, 2026; each one links to its source. Launch Builder's row is GrowthMastery's own terms. Prices change, so check each page before you decide.
| Platform | Best fit | Listed price | Trial or guarantee |
|---|---|---|---|
| Launch Builder | Founders whose offer already sells and who want to build a webinar or masterclass funnel with an AI Chief Revenue Officer and weekly live group coaching calls | $197 a month; 750 qualifying registrants a month included, then $0.10 each whether or not they buy, including during the trial; free team seats; separate one-time $2,000 initiation fee, waived if you join within 72 hours of registering for the free masterclassSource: GrowthMastery's own terms, on our membership page and pricing page | 14-day free trial (registration usage still counts); cancel anytime, no contract |
| ClickFunnels | People who want hands-on control of their own funnels and pages, with courses, email and a store in the same platform | Launch $97, Scale $197, Optimize $297 a month billed monthly ($81, $164, $248 a month billed annually); Dominate $5,997 a year, annual only. Every plan lists group onboarding calls and AI toolsSource: clickfunnels.com/pricing, checked October 11, 2026 | Free trial offered; length not stated on the pricing page |
| Kajabi | Course creators, coaches and community builders who want courses, community, email, website and checkout in one place | Basic $179, Growth $249, Pro $499 a month billed monthly ($143, $199, $399 a month billed annually)Source: kajabi.com/pricing, checked October 11, 2026 | Free trial; 30-day money-back guarantee on every plan |
| GoHighLevel | Agencies running CRM, pipelines, calendars, email and SMS for several client businesses | Starter $97 a month (3 sub-accounts), Unlimited $297, Agency Pro $497 ($970, $2,970, $4,970 a year); usage-based charges apply on topSource: gohighlevel.com/pricing, checked October 11, 2026 | 14-day free trial |
When ClickFunnels is the better choice
If you want hands-on control of your own funnels and pages, ClickFunnels is built for that, and its plans also list courses, email, a store, group onboarding calls and AI tools. Review its current guidance and AI features against the job you need done.
When Kajabi is the better choice
If the heart of your business is delivering courses, coaching and a community, Kajabi puts delivery, email, website and checkout under one roof. Launch Builder is not a course hosting platform, so if hosting your program is the main job, Kajabi is the more natural home.
When GoHighLevel is the better choice
If you run an agency and serve many client businesses, GoHighLevel is built for that: sub-accounts for each client, unlimited contacts and users on its listed plans, a website and funnel builder, CRM and pipelines, booking calendars, and email and SMS marketing, with usage-based charges on top.
When Launch Builder is the better choice
If you already have the software, what may be missing is someone holding the whole picture. One tool for pages, another for email, a third for calls, a spreadsheet for the numbers. And you, in the middle, translating between them late at night with a knot in your stomach, wondering which part is actually broken.
You keep doing it because your work matters to the people you serve. That is worth honoring. And it was never a failure of effort; nobody can hold every step in their head at once.
I know this wall from the inside. In 2017 I walked out of a corporate job with no plan and no savings and built a purpose-coaching business I loved. Then I met the wall: waking up with anxiety, posting content, and praying the algorithm would send the next client. My message got weaker the harder I chased, because I was trying to say the right thing instead of the true thing.
Launch Builder is built for that founder. You build the offer, the presentation, the funnel pages and the follow-up with your AI Chief Revenue Officer, in conversation or in the Launch Builder web app, and you get weekly live group coaching calls led by Joe McVeen, the community and the Academy. You still bring the facts, review each draft and approve what goes live.
Launch Builder is $197 a month after a 14-day free trial. It includes 750 qualifying registrants a month; each registrant above 750 in a month costs $0.10, whether or not that person buys, and that usage charge applies during the free trial too. Team seats are free. A separate one-time $2,000 initiation fee applies unless it is waived: it is waived if you join within 72 hours of registering for the free masterclass. Cancel anytime, no contract. A qualifying registrant is each new person who registers through your funnel. Test addresses and contacts you add by hand never count. See every term on the pricing page.
It is not the right fit if you are still deciding what to sell, if you mainly need course hosting, or if you need to manage many client accounts as an agency.
Picture closing your laptop on a Friday knowing which step of your funnel you will work on next week, because the whole picture finally sits in one place. You get to be the founder with a plan, not the one with five logins.
More guides
- How do I get consistent leads when my business runs on referrals?
- How do I build an automated webinar funnel with AI?
- Is there an AI Chief Revenue Officer that can build and run my marketing funnel?
- How do I build a masterclass funnel that follows up automatically?
- How much does Launch Builder cost, and what are the terms?
- Launch Builder vs ClickFunnels, Kajabi and GoHighLevel: which fits you? (this guide)