- $197 a month after a 14-day free trial.
- 750 qualifying registrants a month are included. Above 750 in a month, each registrant costs $0.10, whether or not that person buys, and this applies during the free trial too.
- A separate one-time $2,000 initiation fee, waived if you join within 72 hours of registering for the free masterclass.
- Team seats are free. Cancel anytime, no contract. Includes the community and the Academy.
Launch Builder is $197 a month after a 14-day free trial. It includes 750 qualifying registrants a month; each registrant above 750 in a month costs $0.10, whether or not that person buys, and that usage charge applies during the free trial too. Team seats are free. A separate one-time $2,000 initiation fee applies unless it is waived: it is waived if you join within 72 hours of registering for the free masterclass. Cancel anytime, no contract. A qualifying registrant is each new person who registers through your funnel. Test addresses and contacts you add by hand never count.
All the terms in one place
| Monthly price | $197 a month |
|---|---|
| Free trial | 14 days. A payment method is collected at signup, and the subscription converts to the paid plan unless you cancel before the trial ends. The trial covers the $197 membership price, not registration usage: registrants above 750 in a month are charged in trial months too. |
| Included registrants | 750 qualifying registrants a month |
| Above 750 in a month | $0.10 per qualifying registrant, whether or not that person buys |
| What counts | Each new person who registers through your funnel. Test addresses and contacts you add by hand never count. |
| Team seats | Free |
| Initiation fee | One-time $2,000, separate from the monthly price. Waived if you join within 72 hours of registering for the free masterclass. |
| Paying for a year at a time | Registrants above 750 are still billed each month, as a separate charge. |
| Already a member | Registrant charges are set to start with December 2026 usage (first possible charge in early January 2027), and you get 30 days' notice before any of them begins.Registrant charges are set to start with December 2026 usage, so the first possible charge is in early January 2027. Existing members get 30 days' notice before any registrant charge begins. |
| Contract | None. Cancel anytime. |
| Cancelling | Cancellation takes effect at the end of the billing period you already paid for. You keep access until then, and there are no partial refunds for unused time. |
| Billing | Through Stripe |
What is included
- Your AI Chief Revenue Officer, your interface to Launch Builder.
- Launch Builder itself: build your offer, presentation, funnel pages and follow-up in conversation or in the Launch Builder web app.
- Weekly live group coaching calls led by Joe McVeen.
- The community of founders.
- The Academy.
How the price works
If you are tired in a specific way, the kind that comes from paying for five tools, an agency and a course and still being the one who holds it all together, you deserve to know the whole cost up front. You did not do anything wrong by buying those things. Each one promised to help, and you wanted the best for your business.
So here it is plainly. The subscription is $197 a month after the trial. Usage is counted by registrations, not by sales: above 750 qualifying registrants in a month, each additional registration costs $0.10, whether or not that person buys, including in trial months. The usage charge only starts once your funnel draws more than 750 registrants in a month. The one-time initiation fee and its waiver are listed above.
I know this wall from the inside. In 2017 I walked out of a corporate job with no plan and no savings and built a purpose-coaching business I loved. Then I met the wall: waking up with anxiety, posting content, and praying the algorithm would send the next client. My message got weaker the harder I chased, because I was trying to say the right thing instead of the true thing.
Is Launch Builder worth it?
It is a good fit if your offer already sells and growth still depends on referrals, on you personally, or on a system nobody holds together. It is not the right fit yet if you are still deciding what to sell or looking for your first paying customer; start there first. If you mainly need a course hosting platform, or software to manage many client accounts as an agency, another tool may suit you better.
Picture the end of a busy month: a good run of registrations, and a bill that holds no surprise, because you knew how registrations are counted before you started. You get to be the founder who decides, not the one who guesses.
More guides
- How do I get consistent leads when my business runs on referrals?
- How do I build an automated webinar funnel with AI?
- Is there an AI Chief Revenue Officer that can build and run my marketing funnel?
- How do I build a masterclass funnel that follows up automatically?
- How much does Launch Builder cost, and what are the terms? (this guide)
- Launch Builder vs ClickFunnels, Kajabi and GoHighLevel: which fits you?