$2M+ in client Online sales
GROWTH MASTERY
Unlock Your Voice. Systemize Growth. Lead Your Movement
Then just $97/month. Cancel anytime.
Grow Your Impact & Income by leveraging...
✔ A Pre-Built Automated Masterclass Funnel System
✔ Done-For-You Funnel Integration Services
✔ Weekly Expert Support & Masterminds
✔ Step-by-Step Lessons & Templates
✔ Proven AI Strategies
The AI Focused Mastermind Community
for mission-driven founders, CEOs & entrepreneurs To Broadcast Their Message With Viral Marketing Systems, Delegate With Clarity, and scale Income without burnout.
Grow Your Impact & Income by leveraging...
✔ A Pre-Built Automated Masterclass Funnel System
✔ Done-For-You Funnel Integration Services
✔ Weekly Expert Support & Masterminds
✔ Step-by-Step Lessons & Templates
✔ Proven AI Strategies
About Joe McVeen
After his life changed when he sold his first digital product back in 2017, Joe and his team have since helped clients sell millions of dollars worth of digital products via automated funnels.
With a background in Electrical Engineering followed by 10 years of marketing & sales leadership experience, Joe has directed launch campaigns for brands ranging in size from startup to $20M/year.
As Founder & CEO of Growth Mastery, Joe leads a community of entrepreneurs who are creating, launching & scaling automated digital product businesses across multiple industries ranging from landscaping, energy, nonprofit, marketing & coaching.
Dear Founder,
Your Highest Vision Requires You To 10x Your Business...
Without You Burning Out 🕯️
If you're like me and everyone in the Growth Mastery community, your relentless entrepreneurial passion is driven by a compelling vision of a better future for yourself, your family, your team, your customers, your community, and the world.
Your determination and service for years has given you deeply valuable expertise, and your clients & customers love working with you...
There's just one problem.
The only way your business grows now is when you spend your time and energy to enroll new clients...
And the only way your clients get outstanding service is for you to oversee their fulfillment too.
This is what I call the Burnout Trap, where you can do only two of the following well:
Initiate marketing & sales to attract new customers.
Ensure quality delivery of your products or services.
Enjoy a healthy, spacious and relaxed personal life.
The Burnout Trap forces you to choose between your heart's mission in the world, and your mental, physical and emotional wellbeing.
And millions of well-meaning entrepreneurs are stuck in it.
New hires rarely seem to be worth the time and energy it takes to train them...
And your monthly expenses keep coming.
So you work longer and longer hours, feeling trapped in the very rat race you became an entrepreneur to escape.
Eventually, your health may begin to fade as you sacrifice sleep, exercise and nutrition for progress.
If left unaddressed for long enough, your chronic stress and anxiety may even push away the people who love you most.
Over the last decade, I've seen this pattern far too many times.
My name is Joe McVeen, and I've spent the last 10 years balancing my fascination in spiritual awakening with my passion for systematizing and launching purpose-driven brands.
As a Purpose Coach, I've helped hundreds of individuals learn to leverage meditation to find higher order solutions to their problems and clarity in their purpose.
As a digital marketer, I've helped dozens of purpose-driven brands systematize their operations, reach more customers, generate more revenue, and more effectively inspire the people who work for them.
I've spoken on stages around the world on topics ranging from purpose discovery to inspiration marketing to regenerative storytelling and regenerative investment strategy.
I even ran my own viral marketing agency called Viral Purpose Media, where we helped companies from $100k to $20M in revenue execute viral marketing launches through influencer networks and Facebook retargeting ads.
In 2020, I joined my fiancé Kelly as Co-Founder and CMO of our regenerative real estate development company, New Earth Development.
I worked with Kelly to craft our high-ticket service offerings for aspiring eco-developers, and was delighted to see the offer sell well for years.
We grew a capable team, and helped over 16 sustainable and regenerative land projects through the pre-development planning and fundraise preparation process...
Then in 2022, my heart sank as I watched Kelly fall into the Burnout Trap herself, repeating the same sales pitch on 1:1 calls over and over again and losing the inspiration and enthusiasm she once had.
Even though we lived in paradise in Costa Rica, we found it challenging to fully relax on evenings and weekends because our mind was always spinning with endless to-do lists of posting, messaging, and calling.
At times, we even began to resent the very business that once was our highest excitement.
Kelly felt steadily more and more trapped, unable to express her creativity because of the sales and delivery load on her shoulders.
I just couldn't see her suffer like that any longer, so I went to work finding a solution that would allow for her passion, health and joy to return.
We tried bringing on sales team members but nobody could present the offer like Kelly because of the depth of her 10 years of real estate finance experience.
So I cloned her.
On the delivery side, I led us in productizing our service offering into a scalable online program designed to help founders of regenerative land projects get the training and financial templates they needed to prepare for investment raise.
Then on the sales side, I led us in crafting a value-filled masterclass presentation to sell our online program.
We presented our first masterclass to our warm network in April 2023, and...
In one presentation, we generated $20k in online program sales that led to another $20k in services sales.
That might not be a ton of money to many people...
But what was far more exciting than the money was the fact that we had successfully made the leap from selling 1:1 to 1:Many.
Rather than spending 45 minutes sharing a pitch with one person on a 1:1 call, we presented a single pitch to 40 people at the same time.
It was literally a 40x efficiency improvement in our sales process.
When people purchased, we took them through a beta group and filmed the lessons and modules of our program to order with them throughout a 10-week program.
I saw the potential for infinite scalability of this system, so I spent the rest of 2023 optimizing our irresistible presentation into a fully automated webinar funnel built on Go High Level.
As of Spring 2024, that automated webinar (masterclass) funnel has generated over $80k in online program sales while pre-selling additional services upsells.
All without a single dollar spent on ads.
And more importantly, without Kelly having to burn out again repeating the same sales pitch on 1:1 calls.
Now, when someone is curious about learning more about our work, they watch our free masterclass presentation which gives them a complete overview of who we are, our expertise, and our offerings.
They then buy our online program directly, or show up on our calendar as a pre-sold, pre-qualified and price-aware services lead.
The system is now automated to the point where Kelly only has to get on two Q&A calls per month to answer our students' questions after they watched our pre-recorded video content.
She then spends the rest of her time managing our regenerative real estate development projects, which is her true passion and a much higher value activity for the business.
What's even better is that now our free, automated masterclass offer has simplified and streamlined our entire digital marketing strategy.
Now at the end of every podcast episode, speaking engagement, Facebook ad or affiliate email campaign we simply invite the audience to learn more by signing up for our free masterclass on our conversion-optimized landing page.
This sales automation system has allowed us the freedom to take time off in peace because we know our automated masterclass is attracting our ideal customers into our email list, telling our story, offering massive free value, and making an offer to work with us, 24/7.
Our automated masterclass funnel is now our #1 sales team member, sharing our value to the world 24/7 while taking a huge weight off of Kelly and me - allowing us to relax and enjoy our life more.
The peace of mind that came from automating our sales process has completely changed our life.
Recognizing the life-changing power of this transformation, a passion ignited in me to provide the gift of peace of mind and fulfilling impact to anyone else who has the desire to share their gifts with the world through a mission-driven digital product business.
If that sounds like you, I've got some good news for you...
I built our entire automated webinar system on a software platform that that allows you to copy all of our team's design, copywriting and automations and paste them into your own funnel to massively shortcut your scalable product launch.
Whether you're selling an online program or a physical product, as long as your price point is more than $197, an automated webinar funnel is the key to nurturing and converting at scale.
And when you join Growth Mastery, you get the entire webinar funnel system included with the mastermind.
With just one click, I can now give you EVERYTHING you need for your entire digital product business all templated out and ready for you to import into your account, including:
CRM system that allows you to track every lead at every step through your funnel, including % of webinar watched
Full webinar slide deck template that we use to deliver our masterclass, with section-by-section teaching
Webinar reminder sequence to keep your attendance rate high (emails & SMS texts)
Webinar followup sequence to provide your prospects irresistible offers with limited-time discount deadlines (emails & SMS texts)
Webinar landing page that is professionally-designed to encourage signups
High conversion cales page engineered to attract your dream customers
9 Pre-built automations behind the scenes that make everything work on autopilot
All you have to do is swap our pictures and words for your specific story and offer.
Any software is only as effective as the strategy of the person using it, though.
So I thought long and hard about the best way I could provide a path for other entrepreneurs to launch their own digital businesses.
I got on calls with about 15 friends to identify the structure that would best help them...
Then in February 2024, I launched a mastermind community called Growth Mastery to help mission-driven founders delegate, automate and scale their businesses using our automated webinar system, alongside values-aligned community.
Every week we meet on Thursdays for a collaborative mastermind where each member of the community has a chance to visualize their goals, share them with other members, and get targeted advice on their exact challenges.
The collective energy and inspiration on these calls that comes from our shared values is amazing.
Based on the feedback, questions and challenges of members, I film videos teaching every single step and click of the process which are available to members in our growing members-only training library.
Then in a Meditation, I Was Struck by Inspiration to Create a Revolutionary Delegation Tool Called The Enterprise Map.
After 3 years of using a 3D whiteboard software called Miro to map the operations of my teams' huge visions, the ultimate structure to visualize an entire enterprise in Miro came to me in a meditation in March 2024.
I rushed to my notebook to draw what I saw with my eyes closed, then my laptop to build it. What resulted was a revolutionary way to visualize all of the critical elements of any business in a single image:
WHY - Mission, Vision, Values
WHO - Organization Chart
HOW - Strategic Roadmap
WHAT - Customer Journey
I then filled every single step and function of the map with example processes so that it could serve as the ultimate map of all critical business teachings, using information architecture to place the insights exactly where they belong in context to the larger system of processes that make up any business.
I've included in the curriculum of the Growth Mastery program access to view this template, for you to review any time you're considering strategy around a hiring, marketing, or operations decision in your organization.
Growth Mastery is a place for you to connect with founders who share your values, and feel inspired to implement a proven system to scale your business and impact in the world.
My dream is that Growth Mastery can help thousands of entrepreneurs become free of the Burnout Trap by delegating and automating their operations, so they can change the lives of their family, their teammates, their customers, and their community while creating ripples of positive impact throughout the world through their message.
The world needs your gifts now more than ever.
It's time to systematize and automate the delivery of your gifts to the world, and remove the bottleneck of your deepest impact.
If you're ready, click the link below to join the family.
Thank You 🙏
Joe McVeen
Founder & CEO
GrowthMastery.ai
Hear From Some Of Our Members...
"I'm reconnected with my passion, and am remembering how great it is to collaborate with others in the community. Thanks to the simple delegation insights from Joe, I am now on track to $1M in revenue this year for the first time ever"
John Beaudry
CEO & Founder of Beaudry Garden Design
Thank you so much for creating this, Joe 💚✨. I'm so grateful for your connection, reflection, genius & innerstanding in the Q&A calls as well as the training videos. It's so valuable to be part of this movement towards conscious digital marketing. It allows & creates space for me to step into my higher self, and create more freedom through expanding my systems to serve the world. I'm excited to continue weaving, learning & growing together!
Glo Moss
Founder of New Earth Media
This program is a game changer for the World's Greatest Experiment. I can explain all of the pieces of the project to all stakeholders from every level and I've pretty much got a solid answer for every question at this point. But I can only personally present that pitch so many times. I need to duplicate and automate myself, and this automated webinar funnel I'm creating through Growth Mastery is going to be the key to a whole new level of growth and impact.
Aidan Uttinger
Founder of the World's Greatest Experiment
Joe has transformed our business through creating automation, funnels, and marketing that generated more revenue, opportunity, and time freedom than ever before! Implementing our automated webinar funnel and online program has been a game-changer. It has not only simplified our sales process but has profoundly increased our reach and efficiency. We've had a significant reduction in manual work, allowing our team to focus more on strategy and growth. The funnel handles everything from lead capture to follow-up, operating seamlessly in the background. Thanks to this automated webinar funnel, our business operations are now more automated, our team is better leveraged, and we're able to dedicate more time to what truly matters - our vision to create a thriving and regenerative world.
Kelly Krezek
Founder and CEO of New Earth Development
From a business owner standpoint, figuring out strategy while balancing revenue and operations is like voluntarily walking into a monsoon and a tornado at the same time with animals attacking you, and you have to dodge everything and somehow make sense of it. This program helps to make that process so much less confusing. World changing. I’m stoked to apply this organizational expertise to my marketing strategy - this thing will be bulletproof.
Davison Kirchmeyer
Founder of Elite Home Performance and Avalon Acres
Master Your 3 Steps To Exponential Growth
Step 1
Optimize Your Scalable Offer
Follow a proven process to transform your existing offer or craft a brand new, highly scalable with an irresistible, scalable value proposition that sells itself.
Step 2
Automate Your Sales Process
Use our step-by-step system to create an irresistible masterclass presentation that attracts, follows up with, and converts your ideal customers 24/7.
Step 3
Delegate to Your Dream Team
With your sales automation system in place, it's time to build your dream team to fulfill customers, and support you with content creation & distribution to attract more.
Here's What You Get When You Enroll
Members-Only Masterminds Each Week
Value: $10,000/Year
Access to 1-hour weekly mastermind calls each Thursday
Direct access to Joe to ask any questions you have about any step of the process
Group meditation to align to the energy of abundance
Accountability to keep taking steps forward to automate your business
Connection with a mission-aligned community of purpose-driven entrepreneurs
Get answers to questions you didn't realize you had within the group dynamic
The Enterprise Map
Value: $10,000
Access the first ever comprehensive visualization of all building blocks of business in one single image, built in 3-Dimensional whiteboard software Miro
WHY: Vision, Mission Values frameworks to align your focus and inspire your team
WHO: Org chart template that will give you clarity into the roles and responsibilities you're missing, the order you need to hire them, and KPIs to manage that role
HOW: Find the best frameworks available in the world to set the most strategic 10 year, 3 year, 1 year, quarterly and monthly targets for your organization
WHAT: Discover a comprehensive customer journey mapping that illuminates every core process and every potential strategy available today to attract customers, convert customers, deliver and improve products/ services.
For the first time in human history, see the big picture of the universal system of business in one image.
The Love Leadership Program
Value: $5,000
Full access to the Love Leadership video library to unlock your voice and message
Training to speak confidently on camera, on stage, and in person
Meditation practices to deepen self-connection and eliminate self-doubt
A structured journaling system to track breakthroughs and stay organized
Tools to magnetize aligned clients, partners, and opportunities through authenticity
A proven step-by-step framework to own, empower, and share your story
Confidence tools to replace imposter syndrome with grounded leadership
Total Value:
$25,000
What's The Catch?
An automated webinar funnel is hands down, by far the most effective SCALABLE sales process known to man.
There is simply no other method that can deliver a value-filled sales presentation on the schedule of your prospect in an environment that establishes authority through social proof PLUS following up with that prospect unique to their level of engagement WITHOUT requiring a single minute of your team's time.
HOWEVER, an automated webinar funnel is so effective and scalable sales process in existence when built correctly BECAUSE of the level of intention, detail and automation that goes into every step.
So you have two options:
OPTION 1: You can build a call scheduling page in a day and start posting about it and burn yourself out repeating yourself on endless sales calls...
OR
OPTION 2: You can roll up your sleeves with us to build the system that will give the perfect presentation of your offer forever, on autopilot, while growing your warm list, selling your products and pre-selling your high-ticket services offers.
If you're just looking to get a few more clients and maintain your current business size, take option 1. You don't need the Cadillac of sales funnels.
But if you're ready to build the sales funnel that can serve as the vehicle to 10x your impact & income, then it's probably going to take a few months of execution to get it working properly.
On average, we see automated webinar funnels from insight to fully automated launch requiring ~300 hours of execution to complete.
That's roughly 4 months at 20 hours per week, or 2 months at 40 hours per week.
But once it's built, you'll save however many hours your team currently spends generating, nurturing and selling leads. Forever.
If you're on a budget but you have the drive and manpower to build your system, select a payment option below - the Impact Mastery program will change your life.
If you don't have the funnel building skillsets or bandwidth on your team, but you have the budget and desire to hire someone to build your automated webinar funnel, click the third option below and schedule a call with a member of our team.
Join The Mastermind Today
Growth Mastery Membership
$197/Month
Weekly Mastermind, Community, Growth Optimization Systems
30-Day Money Back Satisfaction Guarantee. Cancel Anytime.
Money Back Satisfaction Guarantee
If after diving into the Growth Mastery Curriculum and participating in the Community Calls within 30 days of enrolling in Growth Mastery you don't feel completely satisfied and supported, send an email to [email protected] telling us why.
If you'd like, we'll cancel your subscription and issue a full refund with no hard feelings and no strings attached. So rest assured as you make your purchase that the worst thing that could happen is you learn new insights and meet new wonderful values-aligned entrepreneurs.
"Those who love peace must learn to organize as effectively as those who love war."
- Dr. Martin Luther King, Jr.
Who This Mastermind Is Perfect For
Mission-Driven Entrepreneurs
You are in business because you wake up every day with a passion to serve the people your business was designed to serve. You have a passion for your work and you just want to share it with as many people as possible.
People Ready To Roll Up Their Sleeves
You understand what it takes to create meaningful impact in the world, and you are ready to dig into the details to make sure that all of the pieces of your digital marketing funnel exude your passion, integrity and values, or hire the people who can help you.
Business Spokespeople
If there were only one person asked to be on camera for a major PR opportunity, it would be you. You are the heart and soul of the business, and you are ready to step into the spotlight being visible by many, many people as your business systematizes and launches.
Experienced Entrepreneurs
This is not your first rodeo. You are confident in the value you bring and have a track record of happy clients you've served over the years. Now, you're ready to de-couple your time from your income and impact through digital business automation.
Who This Mastermind Is NOT A Fit For...
Hobbyists or Beginner Entrepreneurs
If you view your business pursuits more as a hobby or a side project without serious growth intentions, Growth Mastery is not for you as this program requires your focus and commitment to personal growth and scaling your operations.
Those Unwilling To Implement Changes
This program is geared towards entrepreneurs ready to adopt new strategies and earnestly apply them. If you are resistant to adapting your business practices or exploring new avenues, you may not reap the full benefits of Growth Mastery.
Short-Term Thinkers
If you’re looking for quick fixes or overnight success, this program is not for you because the truth is, no strategy works unless you work it. Growth Mastery focuses on building sustainable systems and requires commitment and patience to see long-term results.
Individuals Lacking Commitment to Values & Integrity
This program emphasizes values-driven entrepreneurship. If making a positive impact or operating with integrity aren’t priorities for you, then the ethos and strategies of Growth Mastery might not resonate.
Are You Ready To Automate & Scale Your Growth?
Frequently Asked Questions (FAQ)
What exactly do I get when I join Growth Mastery?
As soon as you begin your 2-week free trial, you unlock full access to:
• The Love Leadership Program—a transformational training to help you unlock on-camera confidence and authentic communication.
• The 5-Step Growth Mastery System—a proven framework for aligning your mission, optimizing your offer, building your sales engine, and scaling content and traffic.
• Weekly mastermind calls with Joe McVeen—get coached in real-time, ask questions, and stay inspired.
• The Enterprise Map—a revolutionary Notion-based system for organizing and delegating your entire business with clarity.
• Daily planning and life management templates, AI automation training, and more.
Is this for me if I’m just getting started?
Yes. Whether you’re refining an offer, launching your first product, or preparing to scale, the membership is designed to meet you where you are. You’ll get the strategy and support to move forward with clarity and momentum.
What if I’m already making 6 or 7 figures? Will I still get value?
Absolutely. Growth Mastery is not just about starting—it's about scaling with alignment. Advanced members use our tools to refine their team systems, deepen their message, expand into paid traffic, and free themselves from founder burnout.
How much time should I commit each week?
We recommend 3-5 hours per week. That includes the weekly mastermind call (which you can attend live or watch the replay) and implementing what you learn. You’ll move faster if you carve out focused time—but even small, consistent action creates momentum.
Can I cancel anytime?
Yes. You can cancel at any time during your 2-week free trial or after. No questions asked. We want you to stay because it’s working—not because you feel locked in.
Can I hire you to build my funnel for me?
If you have a bit more room in your budget, we provide premium done-for-you membership funnels starting at $15k, and done for you premium automated webinar funnels starting at $50k.
What makes Growth Mastery different from other programs?
Most programs focus only on tactics. Growth Mastery integrates mindset, mission, systems, and scale—so you build something sustainable and deeply aligned. This isn’t just business growth. It’s life optimization, leadership mastery, and purpose in action.
Still Have Questions Before Enrolling?
Send your questions in an email to [email protected] and we'll be happy to answer!