$2M+ in client ONLINE sales
The #1 Growth Accelerator
for Overwhelmed Business Owner-Operators To Delegate, Automate & Scale To Passive Income, Exit & Visionary Leadership.
Scale Your Business, Simplify Your Life.
From Daily Operations to Visionary Leadership: Unlock Automated Sales & Delegation Systems
Joe McVeen
CEO & Founder of Growth Mastery, #1 Growth Accelerator For Owner-Operators
Click The Arrows To Explore What's Inside
Welcome to Growth Mastery.
As a CEO or founder of a service-based business generating between $100k and $10M in revenue, you're no stranger to the challenges of growth.
You’ve built something meaningful, but scaling it without losing control or burning out is a different story.
At Growth Mastery, we understand that founders like you are driven by more than just profit—you’re on a mission to make a lasting impact.
But as you scale, balancing operations, managing a team, and maintaining client satisfaction can pull you away from your purpose.
That’s why Growth Mastery was created.
This is not just another program or mastermind - it’s a community designed specifically for founders in service businesses who are ready to move beyond daily operations and step into visionary leadership.
We offer the systems, AI-driven automation, and strategic support you need to reclaim your time, systematize your business, and scale your revenue, all while staying aligned with your mission.
Whether you're stuck in the weeds of operations or struggling to delegate and automate key processes, Growth Mastery provides the tools, templates, and community support to help you break through to the next level of growth—without losing the heart of your business.
If you’re ready to step into the role of visionary leader, build scalable systems, and grow your business sustainably, then Growth Mastery is the place for you.
Welcome to the community designed to help you thrive.
The #1 Growth Mastermind
For Service Business CEOs & Founders With $100k - $10M Revenue
Weekly mastermind calls, private WhatsApp channel, personal & business growth curriculum, & a members-only course on scaling your business with an automated webinar funnel.
Dear Founder,
Your Highest Vision Requires You To 10x Your Business...
If you're like me and everyone in the Impact Mastery community, your relentless entrepreneurial passion is driven by a compelling vision of a better future for your family, your team, your customers, your community, and the world.
Your determination and service for years has given you deeply valuable expertise, and your clients & customers love working with you...
There's just one problem.
The only way your business grows now is when you spend your time and energy to enroll new clients...
And the only way your clients get outstanding service is for you to oversee their fulfillment too.
Without You Burning Out 🕯️
If you're like me and everyone in the Impact Mastery community, your relentless entrepreneurial passion is driven by a compelling vision of a better future for your family, your team, your customers, your community, and the world.
Your determination and service for years has given you deeply valuable expertise, and your clients & customers love working with you...
There's just one problem.
The only way your business grows now is when you spend your time and energy to enroll new clients...
And the only way your clients get outstanding service is for you to oversee their fulfillment too.
This is what I call the Burnout Trap, where you can do only two of the following well:
Initiate marketing & sales to attract new customers.
Ensure quality delivery of your products or services.
Enjoy a healthy, spacious and relaxed personal life.
The Burnout Trap forces you to choose between your heart's mission in the world, and your mental, physical and emotional wellbeing.
And millions of well-meaning entrepreneurs are stuck in it.
New hires rarely seem to be worth the time and energy it takes to train them...
And your monthly expenses keep coming.
So you work longer and longer hours, feeling trapped in the very rat race you became an entrepreneur to escape.
Eventually, your health may begin to fade as you sacrifice sleep, exercise and nutrition for progress.
If left unaddressed for long enough, your chronic stress and anxiety may even push away the people who love you most.
Over the last decade, I've seen this pattern far too many times.
My name is Joe McVeen, and I've spent the last 10 years balancing my fascination in spiritual awakening with my passion for systematizing and launching purpose-driven brands.
As a Purpose Coach, I've helped hundreds of individuals learn to leverage meditation to find higher order solutions to their problems and clarity in their purpose.
As a digital marketer, I've helped dozens of purpose-driven brands systematize their operations, reach more customers, generate more revenue, and more effectively inspire the people who work for them.
I've spoken on stages around the world on topics ranging from purpose discovery to inspiration marketing to regenerative storytelling and regenerative investment strategy.
I even ran my own viral marketing agency called Viral Purpose Media, where we helped companies from $100k to $20M in revenue execute viral marketing launches through influencer networks and Facebook retargeting ads.
In 2020, I joined my fiancé Kelly as Co-Founder and CMO of our regenerative real estate development company, New Earth Development.
I worked with Kelly to craft our high-ticket service offerings for aspiring eco-developers, and was delighted to see the offer sell well for years.
We grew a capable team, and helped over 16 sustainable and regenerative land projects through the pre-development planning and fundraise preparation process...
Then in 2022, my heart sank as I watched Kelly fall into the Burnout Trap herself, repeating the same sales pitch on 1:1 calls over and over again and losing the inspiration and enthusiasm she once had.
Even though we lived in paradise in Costa Rica, we found it challenging to fully relax on evenings and weekends because our mind was always spinning with endless to-do lists of posting, messaging, and calling.
At times, we even began to resent the very business that once was our highest excitement.
Kelly felt steadily more and more trapped, unable to express her creativity because of the sales and delivery load on her shoulders.
I just couldn't see her suffer like that any longer, so I went to work finding a solution that would allow for her passion, health and joy to return.
We tried bringing on sales team members but nobody could present the offer like Kelly because of the depth of her 10 years of real estate finance experience.
So I cloned her.
On the delivery side, I led us in productizing our service offering into a scalable online program designed to help founders of regenerative land projects get the training and financial templates they needed to prepare for investment raise.
Then on the sales side, I led us in crafting a value-filled masterclass presentation to sell our online program.
We presented our first masterclass to our warm network in April 2023, and...
In one presentation, we generated $20k in online program sales that led to another $20k in services sales.
That might not be a ton of money to many people...
But what was far more exciting than the money was the fact that we had successfully made the leap from selling 1:1 to 1:Many.
Rather than spending 45 minutes sharing a pitch with one person on a 1:1 call, we presented a single pitch to 40 people at the same time.
It was literally a 40x efficiency improvement in our sales process.
When people purchased, we took them through a beta group and filmed the lessons and modules of our program to order with them throughout a 10-week program.
I saw the potential for infinite scalability of this system, so I spent the rest of 2023 optimizing our irresistible presentation into a fully automated webinar funnel built on Go High Level.
As of Spring 2024, that automated webinar (masterclass) funnel has generated over $80k in online program sales while pre-selling additional services upsells.
All without a single dollar spent on ads.
And more importantly, without Kelly having to burn out again repeating the same sales pitch on 1:1 calls.
Now, when someone is curious about learning more about our work, they watch our free masterclass presentation which gives them a complete overview of who we are, our expertise, and our offerings.
They then buy our online program directly, or show up on our calendar as a pre-sold, pre-qualified and price-aware services lead.
The system is now automated to the point where Kelly only has to get on two Q&A calls per month to answer our students' questions after they watched our pre-recorded video content.
She then spends the rest of her time managing our regenerative real estate development projects, which is her true passion and a much higher value activity for the business.
What's even better is that now our free, automated masterclass offer has simplified and streamlined our entire digital marketing strategy.
Now at the end of every podcast episode, speaking engagement, Facebook ad or affiliate email campaign we simply invite the audience to learn more by signing up for our free masterclass on our conversion-optimized landing page.
This sales automation system has allowed us the freedom to take time off in peace because we know our automated masterclass is attracting our ideal customers into our email list, telling our story, offering massive free value, and making an offer to work with us, 24/7.
Our automated masterclass funnel is now our #1 sales team member, sharing our value to the world 24/7 while taking a huge weight off of Kelly and me - allowing us to relax and enjoy our life more.
The peace of mind that came from automating our sales process has completely changed our life.
Recognizing the life-changing power of this transformation, a passion ignited in me to provide the gift of peace of mind and fulfilling impact to anyone else who has the desire to share their gifts with the world through a mission-driven digital product business.
If that sounds like you, I've got some good news for you...
I built our entire automated webinar system on a software platform that that allows you to copy all of our team's design, copywriting and automations and paste them into your own funnel to massively shortcut your scalable product launch.
Whether you're selling an online program or a physical product, as long as your price point is more than $197, an automated webinar funnel is the key to nurturing and converting at scale.
And when you join Impact Mastery, you get the entire webinar funnel system included with the mastermind.
With just one click, I can now give you EVERYTHING you need for your entire digital product business all templated out and ready for you to import into your account, including:
CRM system that allows you to track every lead at every step through your funnel, including % of webinar watched
Full webinar slide deck template that we use to deliver our masterclass, with section-by-section teaching
Webinar reminder sequence to keep your attendance rate high (emails & SMS texts)
Webinar followup sequence to provide your prospects irresistible offers with limited-time discount deadlines (emails & SMS texts)
Webinar landing page that is professionally-designed to encourage signups
High conversion cales page engineered to attract your dream customers
9 Pre-built automations behind the scenes that make everything work on autopilot
All you have to do is swap our pictures and words for your specific story and offer.
Any software is only as effective as the strategy of the person using it, though.
So I thought long and hard about the best way I could provide a path for other entrepreneurs to launch their own digital businesses.
I got on calls with about 15 friends to identify the structure that would best help them...
Then in February 2024, I launched a mastermind community called Impact Mastery to help mission-driven founders delegate, automate and scale their businesses using our automated webinar system, alongside values-aligned community.
Every week we meet on Thursdays for a collaborative mastermind where each member of the community has a chance to visualize their goals, share them with other members, and get targeted advice on their exact challenges.
The collective energy and inspiration on these calls that comes from our shared values is amazing.
Based on the feedback, questions and challenges of members, I film videos teaching every single step and click of the process which are available to members in our growing members-only training library.
Then in a Meditation, I Was Struck by Inspiration to Create a Revolutionary Delegation Tool Called The Enterprise Code.
After 3 years of using a 3D whiteboard software called Miro to map the operations of my teams' huge visions, the ultimate structure to visualize an entire enterprise in Miro came to me in a meditation in March 2024.
I rushed to my notebook to draw what I saw with my eyes closed, then my laptop to build it. What resulted was a revolutionary way to visualize all of the critical elements of any business in a single image:
WHY - Mission, Vision, Values
WHO - Organization Chart
HOW - Strategic Roadmap
WHAT - Customer Journey
I then filled every single step and function of the map with example processes so that it could serve as the ultimate map of all critical business teachings, using information architecture to place the insights exactly where they belong in context to the larger system of processes that make up any business.
I've included in the curriculum of the Impact Mastery program access to view this template, for you to review any time you're considering strategy around a hiring, marketing, or operations decision in your organization.
Impact Mastery is a place for you to connect with founders who share your values, and feel inspired to implement a proven system to scale your business and impact in the world.
My dream is that Impact Mastery can help thousands of entrepreneurs become free of the Burnout Trap by delegating and automating their operations, so they can change the lives of their family, their teammates, their customers, and their community while creating ripples of positive impact throughout the world through their message.
The world needs your gifts now more than ever.
It's time to systematize and automate the delivery of your gifts to the world, and remove the bottleneck of your deepest impact.
If you're ready, click the link below to join the family.
Thank You 🙏
Joe McVeen
Founder & CEO
New Earth Enterprises
Joe McVeen, Founder of Growth Mastery
With a degree in Electrical Engineering followed by 10 years of experience leading marketing & sales initiatives for brands ranging from startup to $20M/year, Joe is passionate about liberating human potential.
He created Growth Mastery to introduce a new generation of entrepreneurs to the transformational leverage available when we use community to deepen our connection to our message and purpose, and AI to strategize, clarify and amplify that message to the world.
✅ 10 Years Marketing & Sales Leadership
✅ Led Launches for $100k-$20M Brands
✅ Built 70+ Funnels
✅ Co-Founder & CMO of New Earth Development
Member Testimonials
"I'm reconnected with my passion, and am remembering how great it is to collaborate with others in the community. Thanks to the simple delegation insights from Joe, I am now on track to $1M in revenue this year for the first time ever"
John Beaudry
CEO & Founder of Beaudry Garden Design
Thank you so much for creating this, Joe 💚✨. I'm so grateful for your connection, reflection, genius & innerstanding in the Q&A calls as well as the training videos. It's so valuable to be part of this movement towards conscious digital marketing. It allows & creates space for me to step into my higher self, and create more freedom through expanding my systems to serve the world. I'm excited to continue weaving, learning & growing together!
Glo Moss
Founder of New Earth Media
This program is a game changer for the World's Greatest Experiment. I can explain all of the pieces of the project to all stakeholders from every level and I've pretty much got a solid answer for every question at this point. But I can only personally present that pitch so many times. I need to duplicate and automate myself, and this automated webinar funnel I'm creating through Growth Mastery is going to be the key to a whole new level of growth and impact.
Aidan Uttinger
Founder of the World's Greatest Experiment
Joe has transformed our business through creating automation, funnels, and marketing that generated more revenue, opportunity, and time freedom than ever before! Implementing our automated webinar funnel and online program has been a game-changer. It has not only simplified our sales process but has profoundly increased our reach and efficiency. We've had a significant reduction in manual work, allowing our team to focus more on strategy and growth. The funnel handles everything from lead capture to follow-up, operating seamlessly in the background. Thanks to this automated webinar funnel, our business operations are now more automated, our team is better leveraged, and we're able to dedicate more time to what truly matters - our vision to create a thriving and regenerative world.
Kelly Krezek
Founder and CEO of New Earth Development
From a business owner standpoint, figuring out strategy while balancing revenue and operations is like voluntarily walking into a monsoon and a tornado at the same time with animals attacking you, and you have to dodge everything and somehow make sense of it. This program helps to make that process so much less confusing. World changing. I’m stoked to apply this organizational expertise to my marketing strategy - this thing will be bulletproof.
Davison Kirchmeyer
Founder of Elite Home Performance and Avalon Acres
Here's What You Get When You Join
Members-Only Weekly Masterminds
Value: $10,000/Year
Access 90-minute weekly masterminds
Direct access to Joe to ask any questions you have about any step of the process
Group meditation to align to the energy of abundance
Accountability to keep taking steps forward to clarify your message and grow your business
Connect with a like-minded community
Unlock personal & business growth strategies
Enterprise Map Delegation Tool
Value: $5,000
Access the first ever comprehensive visualization of all building blocks of business in one single image, built in 3-Dimensional whiteboard software Miro
WHY: Vision, Mission Values frameworks to align your focus and inspire your team
WHO: Org chart template that will give you clarity into the roles and responsibilities you're missing, the order you need to hire them, and KPIs to manage that role
HOW: Find the best frameworks available in the world to set the most strategic 10 year, 3 year, 1 year, quarterly and monthly targets for your organization
WHAT: Discover a comprehensive customer journey mapping that illuminates every core process and every potential strategy available today to attract customers, convert customers, deliver and improve products/ services.
For the first time in human history, see the big picture of the universal system of business in one image.
Access To Members-Only Sales Automation Course
Value: Priceless
Unlock the ability to enroll in the Growth Mastery Course which includes...
One-click copy of the exact New Earth Development automated webinar funnel that contains the following steps, for you to just change the copy and pictures for your own:
Professionally-Designed Landing Page
Webinar Time Selection Page
Thank You Page
Webinar Live Room
Webinar Replay Room
Professionally-Designed Sales Page
Order Forms
Terms of Use
Privacy Policy
Copy of the slide deck of our New Earth Development masterclass presentation deck which has generated $100k+ in sales. Swap your own pictures and copy.
Email & text autoresponder sequences to automate your sales presentation
Personal & Business Growth Curriculum
Value: $10,000
Video Library Summary
New Lessons Created Regularly
Optimized For Time Efficiency
Weekly Q&A Call Recordings
Message Mastery
Divine Mission Alignment
Defining Your North Star
Miracle Morning Routine
Fitness For Optimized Energy
High-Performance Nutrition
Daily DMT Breathwork
Channeling Meditation
Quantum Thoughts
Attracting Divine Union
High Performance Day Structure
Sacred Sex Energy Transmutation
Business Mastery
Defining Your Goals
Training Your Custom AI
Unlocking 10X Growth
Product-Market Fit
Delegation Automation
Regenerative Storytelling
Social Media Growth Strategies
Authentic Sales Mastery
Mastermind Call Recordings
Recordings of all previous mastermind calls
Total Value:
$25,000
Membership Pricing
All approved applicants receive a 2-week free trial to try out the community
Growth Mastery Membership
For CEOs & Founders of Service Businesses With $100k-$10M Revenue
$197 /mo
14 Day Free Trial
Private WhatsApp Group
Member Directory
Expert Digital Product Funnel Support
Sales Automation Solutions
Energy, Focus & Productivity Solutions
Expert Delegation System Coaching
Discounts From Trusted Service Providers
Access To The Growth Mastery Course
Weekly Masterminds
Frequently Asked Questions
(FAQ)
What is the Growth Mastery Membership, and who is it for?
The Growth Mastery Membership is designed for mission-driven entrepreneurs who want to scale their business and impact while staying aligned with their higher purpose. It provides resources, community support, and strategies to help founders automate their sales processes, systematize operations, and amplify their message. This membership is ideal for entrepreneurs who feel called to make a positive difference in the world and are ready to leverage systems and AI for growth.
What do I get when I join the Growth Mastery Membership?
When you join Growth Mastery, you gain access to weekly 90-minute mastermind calls, our private online community platform, and the Enterprise Map Template, which helps you systematize and delegate every part of your business. You’ll also receive access to the Message Mastery Curriculum, a series of trainings designed to help you connect with your divine mission and amplify your message through automation and strategic systems.
How does the Growth Mastery Membership help me automate my business?
The Growth Mastery Membership gives you access to profound personal growth strategies that will unlock your message clarity, confidence on video, and provides you with strategies to use AI to streamline tasks, freeing up your time to focus on growth and creativity. Members have the ability to enroll in the Growth Mastery Course which provides additional step-by-step guidance and funnel template to automate your sales process with an automated webinar funnel. These systems allow you to reach more customers without needing to manually handle every sales conversation.
What is the weekly mastermind, and how does it work?
The weekly mastermind is a 90-minute live session where founders gather to share challenges, ideas, and strategies. Led by experts, these sessions provide real-time support, feedback, and solutions tailored to the unique needs of mission-driven entrepreneurs. You’ll leave each call with actionable steps for growing your business and staying aligned with your vision.
Can I participate if I don’t have a large team or if I’m just starting out?
Absolutely! Growth Mastery is designed to help founders at any stage of their entrepreneurial journey. Whether you’re a solopreneur looking to automate your first sales funnel or an established founder working to scale, the tools and community support you’ll find in the membership will be invaluable. Our resources are crafted to help you implement systems and strategies that work, even if you’re managing everything yourself.
What makes Growth Mastery different from other business growth programs?
Growth Mastery uniquely combines business automation with personal and spiritual alignment. This program isn’t just about growing your business—it’s about amplifying your divine message and making sure your business operates in harmony with your higher purpose. Through the integration of AI, automation, and personal mastery practices, Growth Mastery helps you build a sustainable business that supports both your financial goals and your mission.
Still Have Questions Before Applying?
Send your questions in an email to [email protected] and we'll be glad to answer.